Traditional advertising methods sometimes work well, but it’s a bit of a gamble, as you’re advertising to people who may not be interested in what you have to offer, meaning you’ve wasted that time and money that you could have dedicated to someone who is interested.
Programmatic Advertising has the solution. It allows you to market what you have to offer based on your target audience, meaning you only put your ad in front of the people who will be interested. This gives you more chance of converting them to buy and saves you time and money on research.
Ranwell Productions is the new Programmatic Advertising agency launching in Orlando, Florida. The agency provides real-time data so you can monitor your traffic and gives you access to cookie data from your customers’ devices, so you can target the people that are most likely to be interested in your product.
Using Programmatic Advertising, you will be able to reach people both in the Orlando area and globally and ensure you ad features at specific time in specific places in order to capture their attention, meaning you aren’t wasting money on random ads in the hope that someone who views it will be interested. This will increase your conversion rate and in-turn, secure a better return on investment.
Ranwell Productions helps businesses to tailor their ads and understand how to best perform using programmatic advertising techniques to develop a fool proof advertising campaign specifically for each individual business.
They can assist with:
- Branding and Advertising
- Creating Eye-Catching Ads
- Advert Optimization
- Targeting & Audience Segmentation
- Broadcasting Using Relevant Placements
Programmatic Radio Advertising – What Does it Mean?
Programmatic advertising is a method of marketing that allows you to access digital marketing platforms globally and gives you up to date data regarding advertising trends and the hobbies, interests and activities of a target audience. This allows businesses to track their intended audience and push out adverts that are specifically related to them on the platforms that they’re likely to use at the highest traffic time slots, therefore increasing the probability of conversion.
How Does Programmatic Radio Advertising Work in Orlando?
Thanks to Ranwell Productions, Orlando now has the capability to broadcast advertisements to the residents in the surrounding area specifically. This means that more people within that area will have access to the adverts based on shops or showrooms that they can actually visit.
This is a step up from traditional advertising, where your adverts would be sent out randomly across other states collecting listeners and viewers that had no chance or opportunity to actually visit, meaning they won’t convert, and the ad is wasted.
Targeting adverts specifically to those people in the local area means that businesses can cut advertising costs, as the area they advertise to is smaller, but actually generate more interest as the smaller area might mean higher conversion due to the greater relevance of the advert.
Ranwell Productions also uses algorithmic technology to develop a picture of the interests and hobbies of the local people using cookie data and information from mobile devices, creating a simple dashboard to understand when different types of people will tune in, giving a business the best chance of reaching the people who are likely to purchase.
The content from these dashboards is released to businesses via a supply-side platform (SSP) so that they can bid on relevant space for their target market. Businesses are also able to put in their requirements to a demand-side platform (DSP) to determine the best possible ad space for them based on what the algorithm throws out.
This creates a mutually beneficial relationship between ad space suppliers and buyers as the supplier gets the highest price possible going by the value of their space, based on how many different businesses want to bid for it and the buyer or business gets a space that’s value for money.
Ranwell Productions: The Most Effective Radio Advertising
Ranwell’s platforms are designed to aid businesses in making great marketing decisions by allowing access to facts and figures regarding an advertising placement’s past successes and performance. This gives businesses greater guidance on which placements would be best to use going forward and ensures that they get the highest amount of traffic based on the number of potential customers that will see it.
These advances in technology and new ways to track algorithms based on performance also comes with the ability to fully customize ad campaigns based on the target audience, ad placement and what the intention of the ad actually is (whether this is to create a direct link to purchase or to bring more people into store).
Ranwell Productions specializes in tailored marketing solutions, talking you through your goals and branding to ensure success and increased conversion based on advertising placements. They provide you with a fully interactive dashboard to track the performance of your advertisements in real time, providing helpful analytics to flag up successes and failures and presenting opportunities to make changes where an ad isn’t quite working out.
Once you’ve found the perfect ad space to support your branding, you’ll be able to bid on this against competitor businesses to secure the position. Typically, the more popular the ad space is, the more you’ll need to bid to ensure you’re successfully. However, the higher value spaces tend to bring in more relevant traffic, meaning you’ll receive a higher return. But, if the price does get too high, there’s no obligation to continue, so you’ll never go over budget.
Radio Advertising Examples
Programmatic Radio Advertising uses an algorithm to produce a report regarding the common interests and search history of the audiences who access certain platform at specific times during the day or week. When a business is looking to attract a particular type of customer, they can search for the types of things that they like that relate to that business and broadcast at the times when they’re likely to see or hear it.
If a wedding dress store wishes to target people who are getting married, they may find that people on social media that would be interested in their products are already looking at rings or wedding venues. The algorithm will provide an accurate picture of when those people are searching and which platforms they are using. This allows the store to use ad placements at those times on those platforms to capture the audience that is most likely to be interested.
Using this advert will mean that your ad typically reaches less people, but those people are much more likely to purchase. While a random ad may reach 10,000 people, it’s not guaranteed that any of those people will want to purchase. Programmatic advertising may only reach 200 people based on your criteria, however, as you know that those people are interested in your area of expertise, you may achieve 50 purchases from the smaller ad. Plus, reaching fewer people is also likely to be much cheaper, securing a higher return on investment.
Consider Scaling Up
Programmatic Advertising offers lots of benefits, but one of the most notable ones is that it’s a great way for smaller businesses to grow without breaking the bank. A smaller business won’t have a large marketing budget, but using this method, they are able to select a few less valuable ad spaces which still attract the right people. The more people you convert, the more you’ll be able to spend and gradually, you can work up to the more valuable ad spaces, creating a steady method of growth.
Assessing Your Data
The best thing about Programmatic Advertising is the ability to watch your figures and analyse them in real time. The dashboard you receive gives you accurate data so you can understand the past performance of ad spaces and assess your own performance. If something isn’t working out, you can even make changes remotely to fix issues. It’s the most modern form of A/B testing, which doesn’t require hours of content creation to fix an issue. No guesswork involved.
Considering the Benefits of Programmatic Radio Advertising
Programmatic Radio Advertising is your way forward!
Display Your Advert to Your Target Audience
Traditional radio adverts put out content randomly to all audiences in the hope that some people who are interested will catch it. To have a chance of converting an audience means that you’ll typically have to pay more to include more people. Programmatic Radio Advertising allows you to select a smaller target audience of people who are more guaranteed to be interested in your products, meaning your advert is cheaper, yet more effective.
Staying Cost-Effective – Increasing ROI
If you’re marketing on a limited budget Programmatic Advertising is the way forward as it allows you to advertise to less people, cutting down your costs. However, the few people you do reach will be more likely to convert. This makes your ads incredibly cost effective and secures a really good return on investment, even from a small payout.
How to Scale Up
Programmatic Advertising platforms offer the chance to monitor the success of adverts and increase the audience gradually on ad spaces that work, meaning you can easily scale up, without going over budget.
Staying in Control
You’ll get to see real-time analytics for each advert, meaning you can edit adverts that aren’t working out and move things around remotely to ensure you stay in control. This gives you much greater flexibility than traditional advertising methods, which can only be changed with company approval and would be much more hassle and take more time to edit.
Skeeters Mesquite Grill
The Radio Ads Would Refer To Skeeters As The “Go-To” Local Based Restaurant For Mesquite Grill
The Radio Ads Alone Resulted In A 48% Increase In Sales Within The 1st Year
Let Us Talk If You Are Interested
Programmatic advertising is the way forward for all businesses, no matter what you sell or what types of platforms you’d like to advertise on. Connect with us today to discuss your marketing goals and begin your journey to advertising success.
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